Sunday, 5 February 2012
January
So
January…
This month was a little quiet…so I took a week off for holiday, I thought I would share with you some pictures from my time here in
Dubai J I have been very lucky to have got this placement!
Press samples for 2012! Yay new clothes,
new shoes J This month we received the
new collections for 2012 for all brands and they are
amazing if only I wasn’t a student and had hundreds to spend on clothes. This
also means new products for the beauty brands here in the office so I got a lot
of free makeup this month!
With the new samples it was then my job to
put together a press sample report for journalists and for us to keep a
track on what is in the office and what is out on shoot. Organisation skills
were tried and tested here!
With the new samples I attended a photo
shoot, the photo shoot was with an Arabic singer who is very famous
(platinum selling) concert filling singer! This shoot went on for hours….
The celebrity was so impressed
with our samples she is now going to wear the brand for every photo shoot and
event she attends across the globe J Great success and coverage for the brand.
With February events and tasks in talk now
it was time to put together a budget presentation for an event we have
coming up…this event I will be overseeing by myself on the day and on the lead
up so a lot of responsibility here! The event is a children’s collection so the
theme of the event is a children’s party so we have magicians, balloon
benders, puppet show the lot booked. Every last detail has to be approved by
the client- and when I say every last detail I’m talking about what
sweets are allowed at the event, what shape bowls and what colour balloons.
All is booked for the event so I’m really
looking forward to the day it should be a lot of fun J Will post photos next time.
I had the task this month to research external
events coming up in Dubai for the next 6 months so they can be added to the
calendar for the whole Euro office. This is so our events don’t clash- but to
also keep an eye out for any possible sponsorship opportunities for the
brands we handle.
Getting coverage for an event
Well this task was a challenging one
as the event was in two weeks so I could only contact certain
publications…there was an event and I had to ensure 3 pieces of coverage either
on radio, in a weekly magazine or online. So I created a media list and got
phoning and emailing…I managed to get the 5 pieces of coverage in the end but
it was a struggle to get that.
This month was also a busy one for venue
searching…Visiting venues- is a must when planning any events so I was
given the task of finding a venue for a fragrance launch. I
had to compile a list of possible venues that fit the brief of what he client
wanted and get phoning and booking visits. Once at the venues it was picture
time …the suites/hotels that I looked around were incredible I also got to look
around The Atlantis J WOW....
I would upload some pictures but I was told
I would get into trouble by the hotel L sorry about
this but the rooms were amazing take my word for it.
There were lots of meetings this month with
clients to talk over targets, events, and new magazines and opportunities. This
month I held my own meeting with a new magazine, I arranged for the magazine to
come in and talk to the Euro office about what the magazine was, its
distribution etc so this was helpful for everyone.
Love is in the air…
Valentine’s Day Eshots, press releases, news flashes were all sent out this month,
I had to put my creative hat on to try and make each press release suited to
the brands and different so it would stand out. All in all it was helpful as I
know I lack confidence in my writing skills.
Subscribe to:
Posts (Atom)